The Non-Profit Times recently published an article recently about the 7 drivers of donor loyalty. It was full of useful tips for non-profit organizations. While a non-profit organization is always searching for more donors, it is important to maintain strong relationships with existing donors. One way to do this is by establishing trust between the donor and the organization. Let them know how their money is being used, and be honest with them about any shortcomings. Doing this easily transitions into making sure that donors’ understanding and involvement in the organization deepens over time. Donors who are more involved in the organization will begin to proactively help the organization without being solicited. This helps insure a steady flow of donations, while also allowing the organization more time and resources to seek new donors.